RETx RealEstate Tools
Free Realtor toolkit

Use a free Canadian real estate tool suite that creates better client conversations.

Give clients useful calculators first, then create reports, model revenue, and keep every number backed by transparent assumptions.

Illustration of a Realtor command centre with leads, reports, and tool routingRealEstateTools.caLIVE TOOLAGENT TOOLKITLead reports and routingLead scoreGCI modelLeadsReportsWidgets

New lead from Seller Net Sheet

Calgary seller, 0-3 month timeline

Estimated net proceeds$312,440
Lead score85
RequestedExpert review
Suggested follow-upSeller walkaway email
Enterprise agent goals

Built around the jobs agents and teams actually need done.

The agent layer should not be a random list of widgets. It should route traffic, structure consultations, generate useful reports, and expose the operating math behind growth.

Turn anonymous traffic into decision-qualified leads

Agents, teams, brokerages

Tool completedReport requestedIntent and timeline capturedLead score created

Make every client conversation report-backed

Listing agents, buyer agents, mortgage partners

Seller net sheetBuyer cash planRental deal scoreRenewal shock report

Run the business like a revenue model

Team leaders, broker owners, producing agents

GCI targetPipeline mathSplit comparisonRecruiting economics

Own niche search intent with useful tools

Luxury, acreage, condo, investor, relocation specialists

Selection frameworksLocal tool bundlesDue diligence checklistsConsultation CTAs
Agent personas

Different specialists need different tool stacks.

Open resource paths
Agent command matrix

Set enterprise goals before adding more tools.

Each agent or operator type needs a different path. The platform should map traffic, diagnosis, reports, routing, and analytics to the job they actually need done.

Active operator path

Solo agent

Convert website and social traffic into calculator-led conversations without needing a full team stack.

Goals to cover

Clarify GCI target
Capture seller and buyer intent
Send report-backed follow-up
Measure lead source ROI

Enterprise KPIs

Lead-to-report rate
Consultations booked
GCI required per month
Cost per client

Traffic capture

Guides, widgets, and local specialist frameworks

Client diagnosis

Calculators, checklists, scorecards, and decision briefs

Report layer

Email/PDF-style report actions and clear assumptions

Lead routing

Intent, timeline, city, province, and owner-ready fields

Operating analytics

Completion, conversion, lead score, and revenue model signals

Realtor command and revenue toolkit

Build compensation clarity, launch plans, lead follow-up, niche positioning, coaching scorecards, and brokerage adoption models. These tools are designed for client conversations and operating decisions, not generic content clutter.

Live calculator

Realtor Commission Calculator

Estimate commission before tax, commission tax, total commission, and proceeds after commission.

Calculate commission
Live comparison

Realtor Revenue Split Model Calculator

Compare two brokerage or team compensation models with splits, caps, royalties, monthly fees, transaction fees, and expenses.

Compare split models
Live calculator

Brokerage Cap Tracker

Estimate remaining cap, GCI needed to cap, and future deals needed based on user-entered split and cap assumptions.

Track cap
Live calculator

Team Commission Split Calculator

Model brokerage share, team lead share, agent share, deal expenses, and effective keep rate for a team transaction.

Calculate team split
Live calculator

Referral Fee Calculator

Estimate referral fee, brokerage share, admin fee, planning tax reserve, and net commission after a referral payout.

Calculate referral fee
Live calculator

Realtor Lead ROI Calculator

Measure lead spend, software cost, conversion rates, cost per lead, cost per client, net revenue, ROI, and breakeven deals.

Calculate lead ROI
Live calculator

Open House ROI Calculator

Measure open house cost, sign-in conversion, qualified leads, appointments, projected closings, net revenue, and ROI.

Calculate open house ROI
Live calculator

Listing Marketing ROI Calculator

Plan listing marketing budgets against commission, split, buyer leads, seller leads, referral value, and net listing revenue.

Calculate marketing ROI
Live calculator

Buyer Agent Pipeline Calculator

Forecast buyer consultations, signed buyers, offers, accepted offers, GCI, net revenue, value per lead, and pipeline score.

Calculate buyer pipeline
Live planner

Listing Presentation ROI Planner

Model listing appointment prep time, win rate, listing revenue, marketing spend, breakeven win rate, and presentation ROI.

Plan presentation ROI
Live scorecard

Seller Lead Score Calculator

Score seller lead intent using address, phone, timeline, valuation request, net sheet request, mortgage clarity, motivation, and property condition.

Score seller lead
Live checklist

CMA Prep Checklist Builder

Build a property-specific CMA prep checklist for comparables, title facts, measurements, upgrades, suite risk, and brokerage review.

Build CMA checklist
Live calculator

Past-Client Database Value Calculator

Estimate annual database care cost, referrals, repeat opportunities, projected closings, net database value, and value per contact.

Calculate database value
Live planner

Agent Annual Business Plan Calculator

Convert target net income into required deals, required leads, weekly lead target, monthly deal target, and net revenue per transaction.

Build annual plan
Live calculator

Team Recruiting Economics Calculator

Model recruits targeted, join rate, retention, override revenue, platform cost, onboarding cost, net team revenue, and recruiting ROI.

Calculate recruiting economics
Live calculator

Realtor GCI Calculator

Estimate annual gross commission income from average sale price, transaction count, commission assumptions, referrals, and deal deductions.

Calculate GCI
Live planner

Agent Follow-Up Sequence Builder

Build a practical multi-touch follow-up plan after a buyer, seller, investor, renewal, open house, or past-client interaction.

Build follow-up sequence
Live planner

Listing Launch Command Centre

Create a launch calendar, readiness score, marketing budget ratio, and seller update rhythm for an upcoming listing.

Build launch plan
Live planner

Agent Niche Positioning Planner

Turn a target niche into a focused tool stack, proof plan, content cadence, and lead math.

Plan niche strategy
Live planner

Realtor AI Prompt Brief Builder

Prepare a safer AI brief for real estate emails, listing notes, market updates, and social posts using only verified inputs.

Build AI brief
Live scorecard

Agent Coaching Scorecard

Diagnose weekly agent activity, conversion, follow-up discipline, content output, and GCI progress.

Score agent week
Live planner

Brokerage Tool Adoption Planner

Model how many reports, leads, appointments, and brokerage-side GCI could come from agent tool adoption.

Model adoption impact
Live checklist

AI Real Estate Content Review Checklist

Review AI-assisted real estate content for facts, claims, privacy, advertising risk, brokerage rules, and human-rights concerns before publishing.

Review content

Branded PDF reports

Buyer, seller, investor, open house, and market reports with logo, colours, contact card, and QR reopen link.

Embeddable widgets

Mortgage, affordability, seller net, rent-vs-buy, and rental analysis widgets for agent and team websites.

Business calculators

Commission, GCI, revenue split, cap tracker, team split, referral fee, lead ROI, and pipeline planning.

Lead routing

Webhook, CRM export, Google Sheets, email notifications, and organization-level ownership.

Analytics

Tool views, completion rate, lead conversion, PDF requests, widget installs, and lead score distribution.

Seller utility suite

Seller net sheet, prep ROI, lead score, listing presentation value, open house ROI, and CMA prep checklist.

Free platform foundation

The workflow layer behind the calculators

The agent suite is structured around reusable report templates, embeddable widget configuration, and CRM-ready lead routing so each calculator can become a branded client conversation.

Branded report builder

Choose buyer, seller, investor, open house, or market sections; apply logo, brand colour, disclaimers, CTA, and contact card.

Report templates
Section toggles
QR reopen link
Brokerage disclaimer

Widget configuration

Preview calculators before embedding with theme, accent colour, CTA wording, attribution, and lead form settings.

Light/dark themes
Embed code
Iframe fallback
Mobile preview

CRM and webhook routing

Route leads by tool, intent, province, city, and owner; send webhook payloads or email alerts with consent status.

Webhook test
CRM field map
Lead owner rules
Email notification

Widget preview

Seller Net Sheet embed

Accent colour, lead routing, CTA, and attribution are organization settings, not one-off page code.

Calculate your walkaway numberBranded

Step 1

Tool completed

Step 2

PDF requested

Step 3

Lead routed

Conversion and compliance hooks

Lead-capture report

Collect consent-first lead details before PDF, email, and expert review actions.

Compliance flow

Insert brokerage notes and province-specific messaging before exporting or sharing.

Revenue planning

Translate outputs into business forecasts, lead costs, and growth targets.

Start with the free tools, then use report actions, decision notes, and source-backed outputs to turn calculations into better client follow-up.

Open tools